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ALMOST every Saturday, expect to receive an in-depth article on branding, brand identity design, marketing, and entrepreneurship.

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🌸 What happened after I stopped hiding behind “just a designer”

Hi Reader, 🌸 Pik here! Me? A startup mentor? If you told me 10 years ago I’d be mentoring startup founders…Giving branding workshops…Speaking on panels… …I probably would’ve laughed and said,“I’m just a graphic designer.” Back then, my happy place was Illustrator. Quiet. Behind-the-scenes.I didn’t see myself as a “mentor.” I didn’t think I had the voice for it. But now?Apparently I mentor startups across three global programs.IEEE, FemHealth Insights, and FemTech Lab.I give talks. I coach. I...

about 2 months ago • 2 min read

Hi Reader, 🌸 Pik here! Not too long ago, I was in a small business group, casually explaining what I do. I said I was building a membership site for women entrepreneurs,and suddenly, I got flooded with questions: “Which should I build first: my personal brand or business brand?”“Do I have to show my face on social media?”“What if I want to sell the business later?” So this month, we tackled the branding question everyone’s asking but secretly confused by: Personal Brand or Business Brand,...

about 2 months ago • 2 min read

Hi Reader, 🌸 Pik here! A client asked us to design a new website.We said, “Great! Can you share your brand assets?” They sent… a single JPEG file.That’s it. No color palette.No brand guide.Not even a transparent background. Just one fuzzy logo with a white box around it.You’ve probably been there too, either receiving it or sending it 😅 Why it matters A logo alone isn’t a brand.It’s just the tip of the iceberg. When you don’t have a clear system (fonts, colors, rules) it shows up in...

2 months ago • 2 min read

Hi Reader, 🌸 Pik here! When I first started my offer, I didn’t even want to show it to anyone. Not because I didn’t care.But because I did care, so much that I overthought every part of it. Was it clear enough?Was the price right?Would people actually buy it? Then I got on a call with a coach I trust. I shared the rough version And after I finished talking, she said: “This is solid.” I exhaled.Because deep down I knew it was good… but I needed someone else to say it. That’s why I’m sending...

3 months ago • 2 min read

Hi Reader, 🌸 Pik here! The other morning, my son handed me a wrinkled old Ziploc bag. I thought it was trash. Like, actual trash.Leftover school project? Random snack wrapper? Then he looked at me and said: “I picked these flowers for you.” Inside were tiny, dried yellow flowers.The kind you'd probably walk past without noticing. He must’ve picked them after school,shoved them into his backpack,and forgot to give them to me that night. But he remembered the next morning. He’s shy. Not big on...

3 months ago • 2 min read

Hi Reader, Pik here. How have you been? I’m currently observing Ramadan, a month where I fast from dawn till dusk. It’s a period meant for spiritual reflection, but it’s also physically demanding. I had hoped to send this email out sooner, but sometimes things don’t go as planned. Still, I believe it’s better late than never. Advice Branding, design, and business stuff My Guide to Break into Femtech My personal guide to breaking into Femtech, where I share tips and steps from my journey to...

over 1 year ago • 2 min read

Hi Reader, 🌸 Pik here! Wow, you all blew me away! The Build a Fundable Brand™ Bootcamp is already full, exceeding all my expectations. I initially hoped for 10 participants, but guess what? We’re at a whopping 29 so far! Thanks for your trust; I’ll keep you updated on our progress. Don’t Just Brand—Brand Consistently! [Read time: 3 mins] CLIENT A: Can you change the colors for this cover? We’re always using the same colors, it’s getting boring. CLIENT B: Our brand is all over the place, we...

almost 2 years ago • 3 min read

Hi Reader, 🌸 Pik here! How’s everyone doing? The past few weeks have been a bit of a rollercoaster for me and my family. My daughter caught COVID recently, and almost simultaneously, the rest of us fell ill (though we tested negative for COVID). Surprisingly, my daughter bounced back quicker than I did! After two long weeks, I’m finally back in action, feeling like myself again. Guess what? My kids got sick again and one of my team members did too (♥️ Rowena, get well soon♥️). I’ve been busy...

almost 2 years ago • 4 min read

Hi Reader, 🌸 Pik here! I realized we didn’t update our automation, so you missed out on last week's article about naming. My apologies! Here it is for you. Hey Femtech founders! If you haven’t heard yet, my client and colleague, Femovate, is offering a special opportunity. They’re providing UX sponsorship to help femtech startups create their digital products. The founder, Theresa, and her team have loads of experience working with big pharma companies. Don’t miss out on this fantastic...

almost 2 years ago • 4 min read

Hi Reader, 🌸 Pik here! Hey Femtech founders! If you haven’t heard yet, my client and colleague, Femovate, is offering a special opportunity. They’re providing UX sponsorship to help femtech startups create their digital products. The founder, Theresa, and her team have loads of experience working with big pharma companies. Don’t miss out on this fantastic opportunity! The program is free, so apply NOW! Peace,Pik My DIY Guide to a Perfect Brand Name [Read time: 3 mins] You’ve got the vision,...

about 2 years ago • 3 min read