Hi Reader,

🌸 Pik here!

Wow, you all blew me away!

The Build a Fundable Brand™ Bootcamp is already full, exceeding all my expectations.

I initially hoped for 10 participants, but guess what? We’re at a whopping 29 so far!

Thanks for your trust; I’ll keep you updated on our progress.

Don’t Just Brand—Brand Consistently!

[Read time: 3 mins]

CLIENT A: Can you change the colors for this cover? We’re always using the same colors, it’s getting boring.

CLIENT B: Our brand is all over the place, we don’t know what went wrong! We have the brand style guide, logo, colors and fonts, it still doesn’t work…

If you’re Client A, kudos! Your “boring” color scheme is actually a win in brand consistency.

For Client B, you’re not alone.

The good news? Today’s tips are made for you.

Misconceptions about Brand Consistency

Brand consistency is about stifling creativity

Actually, it enhances your brand by offering a consistent experience.

This is a small business or startup issue

Not true! Even my corporate clients with dedicated marketing and in-house creative teams face challenges in maintaining a consistent brand.

Consistency requires ongoing attention for companies large and small.

Consistency means never evolves

The truth is, brands evolve. The key is to ensure that any adjustments you make stay true to your foundational brand mission and vision.

Your Roadmap to Brand Consistency

STEP 1: Create a Streamlined Brand Style Guide

Ditch the 40-page style guides.

A brief, straightforward 2-3 page guide is often all you need to keep everyone on the same page.

Your guide should include:

1. Logo Guidelines: Your logo is your brand’s signature. Make sure to document how it should be used.

• 2 Basic lockups: Logo with the full company name and the logomark. [Photo 1]
• 3 Logo colors: Full color, black (on a light background), and white (on a dark background). [Photo 2]

2. Color Palette: Stick with 2-3 core colors. You don’t need a secondary color palette — let’s keep it simple!

• Tip: Make sure your primary colors have enough contrast to be visually distinct and accessible.

3. Fonts: Less is more. One main font for headers and one for body text should suffice.

• Experiment with weights (bold, regular, light) to create visual interest. [Photo 3]
• Tip: Use Google Fonts for accessibility. You want your font to be available on as many platforms as possible.

STEP 2: Implement Quality Control

Appoint a “brand guardian” responsible for reviewing ALL public-facing materials to confirm they align with your brand’s visual identity.

• If you’re a smaller startup, the role could fall on you, your go-to designer, or your marketing lead.
• For bigger enterprises, a specialized brand manager usually takes on this responsibility.

STEP 3: Educate Your Team

A consistent brand is a team effort.

Make sure everyone understands your brand guidelines.

It doesn’t have to be a tedious process — a simple training video during onboarding can do wonders.

STEP 4: Utilize Branded Templates

Streamline the creation process and maintain brand cohesion with pre-made templates for different types of content.

• TIP: Whenever you commission a new design piece, ask for a reusable template version too. Store these in an easily accessible folder.

Consistency Makes Your Brand Memorable

Let’s circle back to Client A, who wanted to jazz things up.

While the urge to shake things up is natural, consistency is key.

Remember, your audience is just beginning to associate those colors, fonts, and styles with your brand.

Stick with what works, and that “boring” will transform into trust.

🌸 See you next week~

​ Peace, Pik ​ Kung Pik Liu • Founder of Design Angel ​YouTube • LinkedIn • Instagram • Website​

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