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🌸 Your Logo Might be Holding You Back (and You Don’t Even Know It)

Published 2 months ago • 2 min read

Hi Reader,

🌸 Pik here!

A client asked us to design a new website.
We said, “Great! Can you share your brand assets?”

They sent… a single JPEG file.
That’s it.

No color palette.
No brand guide.
Not even a transparent background.

Just one fuzzy logo with a white box around it.
You’ve probably been there too, either receiving it or sending it 😅

Why it matters

A logo alone isn’t a brand.
It’s just the tip of the iceberg.

When you don’t have a clear system (fonts, colors, rules) it shows up in unexpected ways:

  • Your deck and your website feel like they came from two different universes
  • You hesitate to hand off your brand to others because no one ever gets it right
  • Every time you launch something new, you’re rebuilding the wheel

A few things I recommend:

If you’ve ever said “I already have a logo,” but it lives in a WhatsApp thread… this is for you:

✅ Ask your designer for:

  • A vector version (.AI or .EPS)
  • High-res PNG with transparent background
  • Horizontal, vertical, and icon-only versions
  • Versions for light and dark backgrounds
    ​

✅ Keep a simple brand sheet:

  • Primary & secondary colors (hex codes)
  • Fonts used (with links or files)
  • A 1-line description of your vibe: “clean, bold, editorial”
    ​

✅ Store it somewhere obvious:

  • Google Drive or Dropbox
  • Named clearly: [Your Brand Name] – Brand Kit
  • Easy to share with team, designer, or future you

Want help figuring this out?

One of the reasons I love working with women founders is because we’re so resourceful, we’ll DIY our way through almost anything!
But sometimes, that means small things (like a JPEG logo) start quietly holding back big things (like your next launch, pitch, or rebrand).

If that sounds familiar, I’d love to help.

I’m offering a few FREE 15-minute check-ins this week.
No pressure. No prep. Just a casual call where we’ll take a look at:

Your logo
​ – Is it doing its job?
– Does it reflect your brand’s positioning and audience?
– Is it scalable across digital, print, and social?

Your brand files
​ – What’s missing?
– What can be cleaned up or simplified?
– How do you make it easier for your team or designer to actually use them?

It’s completely free, and just something I like to offer when I’ve got the capacity.

I’ve got just 5 slots open this week.
​
If that sounds helpful, you can grab a spot here:
👉 Book your free 15-minute check-in ​

​

Peace,
Pik
​
Kung Pik Liu • Founder of Design Angel
​YouTube • LinkedIn • Instagram • Website​

​

____________________

Whenever you’re ready, here are 3 ways I can help you:

1. Want to learn more about branding?
​Watch my YouTube videos → WATCH NOW ​

2. Struggling with branding? Confused about where to start?
​Get a free brand audit where I reveal 3 problems + 3 fixes, 3 spots only. → ​G​RAB IT​

3. Need a new brand identity and launch it online?​
We can launch your brand in 2 weeks. → ​BOOK A FIT CALL​

Know someone who need design or branding support?
​Reply and introduce us directly → ​T​HANK YOU​

​

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