Hi Reader,

🌸 Pik here!

Not too long ago, I was in a small business group, casually explaining what I do.

I said I was building a membership site for women entrepreneurs,
and suddenly, I got flooded with questions:

“Which should I build first: my personal brand or business brand?”
“Do I have to show my face on social media?”
“What if I want to sell the business later?”

So this month, we tackled the branding question everyone’s asking but secretly confused by:

Personal Brand or Business Brand, Which One Should You Build First?

This is one of the most common questions I get, especially from founders in early stages (and honestly, I used to wonder this too).

If you are the face of the business, like a coach, consultant, or service provider, people need to know and trust you first.
That’s when a personal brand works best.

But if you’re building something bigger, a product brand, a team, or something you want to sell someday, you’ll want a strong business brand that can grow without you.

In my latest video, I walk through 6 common business types and break down what to build first, based on where you are now and where you’re headed.

Watch the full video here https://youtu.be/KpYgvVsem1g​

No time? Download the cheat sheet here https://design-angel.ck.page/eb3bb89c5b​

So,

If you’re selling yourself (your skills, your service, your story), start with your personal brand.

If you’re building something bigger than you, lead with the business brand.

Branding Tip of the Month

If your business feels stuck or scattered, the problem might not be your marketing, it might be your brand focus.

Personal brands build trust faster.
Business brands sell easier (but slower to start).
The key is knowing what stage you’re in, so you can pick the right strategy to grow faster, not just louder.

3 Posts that Most People Loved This Month

I tested 6 AI headshot tools…and one made me look like a Pixar villain.

Here’s the good, the glitchy, and what actually works if you want to look like yourself.

👉 See the results:

Why Coca-Cola put your name on a bottle (again)

It’s not new. It’s not even pretending to be new.
But it works. Again.

So what can small brands learn from a recycled campaign that still goes viral?

👉 Read the post:

The story of how I got my first beta clients

No big launches. No complicated funnels.
Just this one thing I said that made people say yes.

👉 Read the post:

How We Can Help You Brand Better

Whenever you’re ready, here’s how Design Angel can support you:

Need a new brand or design project?
​Book a free call with us​

Want to sharpen your own brand?
​Download our free branding guide​

Know someone who’s stuck with their brand?
​Just hit reply and introduce us, we’d love to help.

​ Peace, Pik ​ Kung Pik Liu • Founder of Design Angel ​YouTube • LinkedIn • Instagram • Website​

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