ALMOST every Saturday, expect to receive an in-depth article on branding, brand identity design, marketing, and entrepreneurship.
🌸 I kept tweaking my offer for weeks... then this happened
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Hi Reader, 🌸 Pik here! When I first started my offer, I didn’t even want to show it to anyone. Not because I didn’t care. Was it clear enough? Then I got on a call with a coach I trust. I shared the rough version And after I finished talking, she said: “This is solid.” I exhaled. That’s why I’m sending this email.Because if you’re sitting on an idea that feels close but you’re not sure if it’s ready to launch… Here’s what helped me move forward: Talk it through before you tweak it Your offer isn’t just what you do. You don’t have to build it alone. That’s why I created Brand Brave Launch.We just wrapped Beta 1, and it was so good. Now we’re opening Beta 2, and this is your chance to join us. If your offer is stuck in your head (or notes app or Notion)… Don’t. Let’s do it together—now, not someday. Click here to join Brand Brave Launch Beta 2
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ALMOST every Saturday, expect to receive an in-depth article on branding, brand identity design, marketing, and entrepreneurship.
Hi Reader, 🌸 Pik here! Me? A startup mentor? If you told me 10 years ago I’d be mentoring startup founders…Giving branding workshops…Speaking on panels… …I probably would’ve laughed and said,“I’m just a graphic designer.” Back then, my happy place was Illustrator. Quiet. Behind-the-scenes.I didn’t see myself as a “mentor.” I didn’t think I had the voice for it. But now?Apparently I mentor startups across three global programs.IEEE, FemHealth Insights, and FemTech Lab.I give talks. I coach. I...
Hi Reader, 🌸 Pik here! Not too long ago, I was in a small business group, casually explaining what I do. I said I was building a membership site for women entrepreneurs,and suddenly, I got flooded with questions: “Which should I build first: my personal brand or business brand?”“Do I have to show my face on social media?”“What if I want to sell the business later?” So this month, we tackled the branding question everyone’s asking but secretly confused by: Personal Brand or Business Brand,...
Hi Reader, 🌸 Pik here! A client asked us to design a new website.We said, “Great! Can you share your brand assets?” They sent… a single JPEG file.That’s it. No color palette.No brand guide.Not even a transparent background. Just one fuzzy logo with a white box around it.You’ve probably been there too, either receiving it or sending it 😅 Why it matters A logo alone isn’t a brand.It’s just the tip of the iceberg. When you don’t have a clear system (fonts, colors, rules) it shows up in...