Hi Reader,

🌸 Pik here!

Me? A startup mentor?

If you told me 10 years ago I’d be mentoring startup founders…
Giving branding workshops…
Speaking on panels…

…I probably would’ve laughed and said,
“I’m just a graphic designer.”

Back then, my happy place was Illustrator. Quiet. Behind-the-scenes.
I didn’t see myself as a “mentor.” I didn’t think I had the voice for it.

But now?
Apparently I mentor startups across three global programs.
IEEE, FemHealth Insights, and FemTech Lab.
I give talks. I coach. I guide founders through their brand stories.

And somehow, it feels exactly right.

So what changed?

Not my skillset.
I’ve been doing branding for over 20 years.

What changed was how I saw myself.

I realized:
A brand isn’t just something you design, it’s something you live.
And the founders I work with don’t just need logos.
They need clarity. Confidence. Language. Presence.

That’s something I know how to build.

Here’s what I tell the founders now:

✅ Your brand isn’t your logo. It’s your positioning.
​✅ You don’t have to be loud, you just have to be clear.
✅ If you can name it, you can claim it.
✅ Don’t wait for perfect. Build a version you can grow into.

If this sounds like the support you’ve been craving…

That’s why I created Brand Brave Launch.

We help women clarify what they’re building and design a brand they’re proud to lead.

Not just colors and typefaces, but the words, ideas, and presence to back it up.

Beta 2 is now open
​If you’ve got a big idea but feel lost in the visual noise, come join us.

I never imagined I’d be here, mentoring founders.
But I’m so glad I said yes.

If you’ve been quietly building behind the scenes…

Maybe it’s time to step forward too.

Reply this email with an “YES” and I’ll tell you more.
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​ Peace, Pik ​ Kung Pik Liu • Founder of Design Angel ​YouTube • LinkedIn • Instagram • Website​

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