Hi Reader, 🌸 Pik here! The other morning, my son handed me a wrinkled old Ziploc bag. I thought it was trash. Like, actual trash. Then he looked at me and said: “I picked these flowers for you.” Inside were tiny, dried yellow flowers. He must’ve picked them after school, But he remembered the next morning. He’s shy. Not big on words. But that little bag? It’s now sitting on my desk. And it reminded me: You don’t need the perfect words or perfect timing. That’s true in life. So many women I work with feel like they’re not “ready.” But what if your audience doesn’t need perfection? What if they just need to feel you? Branding isn’t about being loud. And if that’s the kind of brand you’re building Brand Brave Launch — Beta 2 is now openThis is the part where we build your brand with heart and clarity in just 2 weeks. Not just a logo At a beta price. If this sounds like your kind of start? Just reply with “BRAVE” and I’ll send over the details.
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ALMOST every Saturday, expect to receive an in-depth article on branding, brand identity design, marketing, and entrepreneurship.
Hi Reader, 🌸 Pik here! Me? A startup mentor? If you told me 10 years ago I’d be mentoring startup founders…Giving branding workshops…Speaking on panels… …I probably would’ve laughed and said,“I’m just a graphic designer.” Back then, my happy place was Illustrator. Quiet. Behind-the-scenes.I didn’t see myself as a “mentor.” I didn’t think I had the voice for it. But now?Apparently I mentor startups across three global programs.IEEE, FemHealth Insights, and FemTech Lab.I give talks. I coach. I...
Hi Reader, 🌸 Pik here! Not too long ago, I was in a small business group, casually explaining what I do. I said I was building a membership site for women entrepreneurs,and suddenly, I got flooded with questions: “Which should I build first: my personal brand or business brand?”“Do I have to show my face on social media?”“What if I want to sell the business later?” So this month, we tackled the branding question everyone’s asking but secretly confused by: Personal Brand or Business Brand,...
Hi Reader, 🌸 Pik here! A client asked us to design a new website.We said, “Great! Can you share your brand assets?” They sent… a single JPEG file.That’s it. No color palette.No brand guide.Not even a transparent background. Just one fuzzy logo with a white box around it.You’ve probably been there too, either receiving it or sending it 😅 Why it matters A logo alone isn’t a brand.It’s just the tip of the iceberg. When you don’t have a clear system (fonts, colors, rules) it shows up in...